Typical marketing instruments – such as colour coding and scale – are being used to influence consumer purchasing behaviour, argues EDA board member Valentina Zanetti. Mars, amongst others, does not agree.
While some Member States and food makers are backing a harmonised approach to nutrition labelling, others have called for coexistence between regional schemes.
Conventional food labels require consumers to interpret visible information. Could and should they be modified to help the visually impaired make more informed food choices?