New Product Development

Leatherhead Food Research hopes its new leadership team will increase its support for the food industry

Leatherhead creates new leadership team

By Laurence Gibbons

Leatherhead Food Research has created a new leadership team in a bid to increase its support for the food industry and add investment in resources and customer communications.

Understanding the neuroscience of shopping could boost food and drink sales

Neuroscience could boost food sales

By Nicholas Robinson

Food businesses need to tap into neuroscience and understand how consumers make fast and unconscious decisions, if they are to improve their sales, says a marketing expert.

The factory incorporates well-equipped kitchens

Ingredients supplier prepares for NPD push

By Rod Addy

Ingredients firm Jardox has recruited innovations talent from Premier Foods to spearhead a new product development (NPD) push after opening a £3M new plant.

Unilever is looking for innovative ways to meet its sustainability targets, said Hamet

Unilever: Taking sustainability into new product development

By Caroline Scott-Thomas

Sustainability is something that has to be approached holistically and built into new product development, Unilever's Prof Dr Rob Hamer told delegates at the European Federation of Food Science and Technology (EFFoST) conference in Montpellier, France...

Symrise opens Latin America facility

Symrise opens Latin America facility

By Rod Addy

Symrise has opened a €12m flavours and fragrances centre in Sao Paulo, Brazil, marking the completion of its roll out of such sites in emerging markets, according to the company.

How can social media fit into the NPD process?

Special edition: The new product development process

How can social media fit into the NPD process?

By Caroline Scott-Thomas

Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.

UK own label influence to rise in 2012-2013

UK own label influence to rise in 2012-2013

By Rod Addy

Cash strapped UK consumers will focus on retailers’ own label food and drink rather than branded sales as the recession continues to bite, according to market analyst Mintel.

Hampstead Farm sauces are designed to appeal to consumers worried about salt intake

Salt-free sauce: the start of a new category?

By Rod Addy

Brighton-based firm Hampstead Farm aims to woo health-conscious consumers with a four-strong range of salt-free cooking sauces the firm's founder believes could establish a new sub-category within 'free-from' retail offerings.


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