Dublin-headquartered Valeo Foods – which itself was bought by Bain Capital Private Equity (co-founded by politician Mitt Romney) for £1.5bn in May – has agreed to acquire New World Foods Europe (NWFE) from Australian FMCG entrepreneur Tony Quinn.
Start-up Prime Bar wanted to create a high-protein sports snack that stands out in a market that, co-founder Freddie Gore Browne says, is ‘riddled with sugary over processed products’. The answer? A meat-based bar that packs a beefy punch.