Meat

The study found that most consumers perceived the supermarket as associated with norms related to meat consumption. Image Source: Giselleflissak/Getty Images

How do 'norms perceptions' relate to meat consumption habits?

By Augustus Bambridge-Sutton

Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect these perceptions. A new study explores how different groups...

Image Source: 10,000 Hours/Getty Images

What is carnism?

By Augustus Bambridge-Sutton

Coined in 2001, social psychologist Melanie Joy’s theory of carnism suggests a philosophical basis behind the defence and justification of meat consumption. In a time where plant-based diets fight to replace those of meat, it is more relevant than ever....

Image: Getty/luoman

GUEST ARTICLE

Beef boycotts aren’t enough to save the Amazon rainforest

By Didier Bergeret

As deforestation hits a six-year high in the Brazilian Amazon, the most effective action is to make the entire landscape of beef production ‘forest positive’, says The Consumer Goods Forum’s Didier Bergeret.

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