Unilever is steadily gaining market share, boosting sales in fast-growing categories, lowering the cost of experimentation and improving its consumer engagement by doing more with less, CEO Alan Jope touted during the company’s investor day last month....
Companies crave category leadership but too much market share risks stymying food and beverage innovation within large firms, as well as the illusion that ‘war is won’, a Euromonitor analyst believes.
BIG BEER HIT BY TAX HIKES, ADVERTISING & KIOSK SALES BANS
Coca-Cola Hellenic (CCH) insists its brands will continue to take market share in Russia from PepsiCo, as well as brewers hit by taxes and alcohol advertising and kiosk sales bans.
The success of branded food ingredients should be measured by their ‘brand equity’, not just their market share, according to a new market insight from Frost & Sullivan.
Russian juice brand Dobriy was one of just a handful of food and
beverage products to win an award at this year's Brand of the Year
ceremony held recently in Moscow. Despite a somewhat old fashioned
image, the brand continues...
