General Mills is gaining market share and driving higher sales despite ongoing supply chain challenges and price hikes thanks in part to strategic investments in brand building and digital consumer engagement, including through a new rewards program,...
Britain's leading supermarket groups have been moving rapidly into
the convenience store sector in the last two years, seeing real
opportunities for growth by bringing their low price offer closer
to their customer base. Yet...
Since 1998, the Observatory on Loyalty Cards at the University of
Parma in Italy has been monitoring the progress of 40 loyalty card
schemes operated by retailers across Europe. In a report for
Retail, Cristina Ziliani...
Marks & Spencer is the latest UK retailer to introduce a
loyalty scheme, combining it with the laucnh of a new credit card.
But with points awarded only every time the card is used - and not
every time customers shop at the store...
Double-digit growth in underlying profits in the first half have
left the UK's number two food retailer Sainsbury bullish about its
prospects for full-year growth. And new store formats, an increase
in the range of non-food items...
Keeping customers loyal can be better achieved by offering them the
lowest prices rather than gimmicks such as loyalty card schemes,
according to Asda citing data from a new survey from NOP. Not what
Sainsbury wanted to hear as it...