Enhancing the position of healthy products and relying on consumers to make “good decisions” won’t be enough to tackle rising levels of obesity, researchers in Scotland have claimed.
Europe is struggling to get to grips with rising obesity levels because politicians are distracted by single policies and industry lacks the level playing field that regulation can create, says Richard Dobbs, author of the McKinsey report.
Nestlé has pledged to remove at least 18,000 tonnes of sugar from products in its European portfolio by 2020, equivalent to a 5% reduction of current levels.
As the UK government's white paper on Brexit calls for "frictionless trade", the National Farmers' Union has spoken out in favour of a level playing field with new trade partners, such as the US - could this trigger a race to the bottom...