Stevia trade association the International Stevia Council (ISC) has called for more end users to become involved in its activities, to spur sustainability and more uniform standards in the sector.
Consumers around the world are embracing the zero-calorie, natural credentials of stevia-derived sweeteners – and the European market is about to take off, according to Zanna McFerson, president of the International Stevia Council (ISC).
The long journey to European Union acceptance for the natural, intense sweetener, steviol glycoside, shortened significantly yesterday when the EU’s 27 member states backed its safety at a European Commission (EC) committee meeting.
Suppliers and stakeholders in the stevia industry are organising to maintain standards and pursue scientific enquiry into the use of stevia sweeteners. But two trade organisations have been announced this week, with very different membership criteria...