Innova Market Insights

There is a rising demand for better-for-you bakery treats. Pic: GettyImages/lucielang

The three key criteria to meet the better-for-you bakery trend

By Gill Hyslop

While the health trend has been gaining momentum for several years, it has certainly been given impetus by the pandemic. Today’s consumer is increasingly moving away from considering food as simply a caloric need to something that could add functional...

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