The presence of star ingredients will drive purchasing and packaging decisions, Innova Market Insights reveals in its Top Ten Trends for food and beverages in 2024.
While consumers today are exploring more money-saving strategies such as choosing lower-cost items and cooking from scratch, their personal values around health and well-being and the planet have not wavered, according to research from Innova Market Insights.
In the days and months immediately following the declaration of the coronavirus pandemic, consumer interest in immunity boosting foods and beverages tripled and brands moved fast to launch products to meet this heightened demand – but as vaccines become...
While the health trend has been gaining momentum for several years, it has certainly been given impetus by the pandemic. Today’s consumer is increasingly moving away from considering food as simply a caloric need to something that could add functional...
Interest in discovering new flavors is higher than ever with 74% of consumers surveyed agreeing that they love to discover new flavors even bitter or earthy taste profiles, according to Innova Trends Survey 2019.
US better-for-you snack producer Truly Good Foods has released its annual trends report, which highlights the vogue-forward developments it predicts will be big in 2020.
As more consumers continue to monitor their sugar intake, food and beverage manufacturers’ approach to sugar reduction has taken many forms beyond simple sugar substitution, notes Innova Market Insights.
There is no doubt that healthy snacking is trending, with emphasis on clean label, protein and vegan launches. According to Innova Market Insights, as snacks become healthier, more wholesome and satisfying, they are increasingly fulfilling the role of...
