Iffa

Messe Frankfurt is one of the world's top trade fair organisers, generating €645m in sales

IFFA cements place as leading meat trade show

By Oscar Rousseau

Organisers of Germany’s triennial meat processing machinery trade show IFFA have long claimed it is the “number one for the meat industry” and, on reflection, it’s hard to argue with this.

VR technology caused a buzz at IFFA, but could it add value to the meat industry?

Virtual reality boosts trade at IFFA

By Oscar Rousseau

Meat packaging company Nomax Trading has used virtual reality (VR) headsets to offer clients at IFFA a tour of its production facilities, which has helped boost new business.

IFFA is braced to welcome more than 60,000 visitors

IFFA breaks exhibitor record

By Oscar Rousseau

Germany’s triennial meat processing trade show IFFA is expecting to open its doors to a record 1,027 exhibitors, setting a new record of attending companies for the long-running event. 

Renewed meat sector optimism shines through at IFFA

Dispatches from IFFA

Renewed meat sector optimism shines through at IFFA

By Rory Harrington

The sense of optimism is palpable at this year's IFFA show as the meat world gathers in Frankfurt, Germany, following one of the toughest economic periods in living memory.

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