Health Claims

© D-Keine / Getty Images

UK Gov to crack down on misleading marketing online

By Nikki Hancocks

The UK Government will soon introduce the hotly anticipated Digital Markets, Competition and Consumers Bill created to see stricter enforcement of consumer protection laws related to online marketing of products.

High-protein is projected to be the fastest growing segment within dairy yogurt this year, with a growth rate of 17.2%, according to Circana. Image: Getty/YelenaYemchuk

High-protein dairy is booming, but how 'healthy' is it?

By Teodora Lyubomirova

Danone has become the latest manufacturer to release a range of high-protein dairy products in the UK. But can high-protein yogurts - that typically contain thickeners, starches and sweeteners - really be considered ‘healthy’?

© vovashevchuk / Getty Images

French authorities label vitamin D as endocrine disruptor

By Olivia Brown

The French authorities have pursued the publication of the classification of vitamin D3 as an endocrine disruptor (ED), which will involve adding warning labels to products containing quantities of cholecalciferol above 0.1% by product weight.

GettyImages - Online Regulations /  Dragon Claws

Mushroom powders brand Dirtea removes adverts after ASA ruling

By Olivia Haslam

Dirtea Ltd, the mushroom powder supplements brand, has come under scrutiny by the Advertising Standards Authority (ASA) after making claims on its social media platforms that implied their products could prevent, treat, or cure human diseases.

Getty | Michail Petrov

Health claims 101: How to legally communicate to the consumer

By Nikki Hancocks

There are a range of permitted health and nutrition claims available for food, drink and supplement brands to communicate the benefits of their products, but marketers must tread carefully to avoid common pitfalls which lead to fines and reputational...

Pic: iStock

Expert view

Will EU nutrition and health claims regulation ever be clear enough?

By Katia Merten-Lentz

Once again the Court of Justice of the European Union (CJEU) has moved to clarify the rules applicable to health claims. Katia Merten-Lentz, partner at international law firm Keller and Heckman weighs in with support from Manon Ombredane, associate at...

We will not let our children and youngsters be misguided about the food and drinks they consume, says MEP behind the motion. © iStock.com

strasbourg plenary vote

MEPs block 4 caffeine claims

By Annie Harrison-Dunn

Members of the European Parliament (MEPs) have voted to veto four caffeine health claims following a lively debate on energy drinks in a Strasbourg plenary today. 

Some of the products high in salt, fat or sugar that claim to be healthy. Photo: FoodWatch

80% of surveyed products don't pass WHO nutrient profile

Survey blasts industry & EU for allowing unhealthy foods to make health claims

By Niamh Michail

What’s the difference between a chocolate bar and an apple? Not much if you go by the misuse of health claims on food in Germany and the Netherlands says campaign group FoodWatch, after evaluating over 600 products making prominent claims to be healthy,...

Commission puts EFSA opinion to one side as it rejects five glucose claims due to public health concerns

Sugar low: “The use of such a health claim would convey a conflicting and confusing message..."

Glucose health claims: EFSA says yes; EC says no (and closes door)

By Annie Harrison-Dunn

Five glucose health claims approved by the European Food Safety Authority (EFSA) back in 2012 have been officially banned by the European Commission due to concerns over what they would say to consumers about sugar consumption.

One or two studies can be enough to win a health claim, researchers conclude

Researchers unravel EU hydrocolloid health claims

By Anne Bruce

Planning, wording and relevant science are the keys to fibre health claim success in the EU, researchers have found after scrutinising the European Food Safety Authority (EFSA) approach to hydrocolloids.

EU project to test how well health claims are understood by consumers

EU project to test how well health claims are understood by consumers

By Nathan Gray

A new EU project aims to tackle how consumers interpret health claims and symbols on food products in the hope of developing future guidelines on how such claims can be used to strengthen informed choice, healthy eating and industrial competitiveness.

What kind of health claims will be made on the Vitafoods show floor this year?

Vitafoods: EU nutra space wriggles into new health claims clothes

By Shane Starling

Vitafoods celebrates its 15th birthday next week. It’ll be my 11th consecutive May visit to Geneva for the jamboree and promises to be one of the most intriguing chapters with the (partial and belated) resolution of years of ambiguity regarding health...

The list of 222 approved health claims is now expected to be given the green light by the full European Parliament next week.

MEPs block resolution to veto health claims

By Nathan Gray

The European Parliament’s Public Health and Food Safety Committee (ENVI) has today voted to block the proposed veto to the Article 13 health claims register.

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