Beverage giant Diageo has committed to work ‘hand-in-hand’ with Irish barley farmers to support their transition to regenerative agricultural practices.
Amid quarantines, lockdowns and cancellations, beverage companies are doing what they can to stay afloat as well as help out in the community. We round-up the latest news from brands dealing with the crisis.
PREMIUM BOTTLED ALES WILL SNARE NEW CONSUMERS, DIAGEO BELIEVES
As Diageo launches two new UK Guinness varieties Mintel analyst Jonny Forsyth tells us he thinks the beer brand is anachronistic, needs to ditch the ‘trendy adverts’ and innovate more.
A deal with Britain's Diageo group to begin licensed production of
the Guinness stout brand in Russia was the highest profile
announcement by Dutch brewer Heineken last week, but with moves to
consolidate its position in China...
CUB, the Australian beer arm of Foster's, is to extend its
marketing partnership with Diageo to include the latter company's
premixed spirit brands for the first time. The deal should see the
rapid growth of the draught...
