Zenith International's 2015 Global Soft Drinks Congress has the theme 'Thirst for Change', and its program includes leading players such as Coca-Cola, Pepsico, Talking Rain and the American Beverage Association.
INNOBEV GLOBAL SOFT DRINKS CONGRESS: FINAL THOUGHTS
The global soft drinks industry faces a ‘seesaw year’ in 2014 but the challenges posed by mature markets and categories are amply offset by opportunities elsewhere in the sector.
Increasing use of innovative ingredients within soft drinks is one of the most notable trends witnessed by that industry over the past few years, according to Leatherhead Food Research.