Flavours

Pic: getty/mariekepeche

Diageo acquires flavor matching tech company Vivanda

By Rachel Arthur

Diageo has acquired Vivanda, the owner of the technology behind Diageo’s digital ‘What’s Your Whisky’ online platform as well as the ‘Journey of Flavour’ experience at Johnnie Walker Princes Street in Edinburgh.

There’s plenty of truth that ‘we eat first with our eyes', coined by Apicius, a well-known Roman gourmand from the 1st Century. Pic: GettyImages/Renphoto

The psychology of colour in baking

By Gill Hyslop

Colour is one of the most important sensory cues when it comes to choosing what to eat – influencing what consumers see, what they taste and what they feel while doing it. How can bakery brands capitalise on this?

IFF back on track?

IFF back on track?

Improved flavour sales in Europe gaining from modest gains in
currency conversions boosted first quarter results for the US
flavour giant International Flavors & Fragrances (IFF).
Strategies in 2003 to get the company back into...

Steady growth for US flavours

Steady growth for US flavours

The ongoing consumer desire for natural ingredients, combined with
a growing interest in more complex and authentic flavours, will
drive market demand for flavours and fragrances in the US to a
value of $4.4 billion (€3.4bn) by 2007.

Flavours forge forward

Flavours forge forward

The new merger between Haarmann & Reimer and Dragoco, to be
known as 'Symrise', is thought to be capable of sales of €1,245
million. How does Danisco flavours, aiming to become the world's
number five, plan to compete?

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