A shift in consumer demand – particularly from younger shoppers – towards ethically sourced products is key to making principles of economic sustainability scaleable, says the founder of Rare Tea Company, Henrietta Lovell.
Mintel research has revealed organic products launches with free from and ethical claims have experienced impressive growth over the past decade, especially in Europe.
Consumer demand for sustainable products means food manufactures can no longer afford to operate supply chains that lack transparency, according to sustainability experts at Bureau Veritas.