There was something magical about the recent news that the caloric value of both gum arabic and erythritol have been officially lowered, but whether it turns out to be a sleight of hand or a real change remains to be seen.
Ingredients giant Cargill has launched a new line of sweeteners
designed to reduce the number of calories in frozen dairy desserts
and sweetened bakery products such as cake, muffins and brownies,
without altering the taste.
Nestle plans to wrestle market share away from its rivals in the
crowded $1.4 billion (€1.39bn) snack/energy bar category with a $9
million national print, outdoor and sampling campaign it hopes will
separate its PowerBar Pria bars...