Emotion

Emotional insights could aid product development

Emotional insights could aid product development

By Nathan Gray

Understanding how products' sensory characteristics and packaging both individually and synergistically provoke emotions in consumers can help manufacturers to design and optimise products, say researchers.

Understanding elderly people's emotions about eating could help develop more tailored communication strategies and products, the researchers said

Emotional eating: How do the elderly feel about food?

By Caroline SCOTT-THOMAS

The food industry is failing to tailor foods to the elderly – and recognising their various needs and wants could help companies develop more successful products, according to a new study.

'Mood foods' on the rise, says Mintel

'Mood foods' are on the rise, says Mintel

By Caroline SCOTT-THOMAS

Consumers are looking for foods and drinks that influence how they feel, whether that’s a drink that helps them sleep, or an indulgent ice cream. Mintel’s global food science analyst Laura Jones explains.

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