In this week's NPD Trend Tracker, we have KitKat's new 70% dark chocolate, which will run for a limited time in the UK. We also have a new cocktail range released in paper bottles and an exciting new investment for Italian food brand Crosta...
It's January - meaning the spotlight is well and truly on the low and no alcohol category. The latest data from IWSR sets the scene and pinpoints where future growth is most likely to come from.
Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.
