The ups and downs suffered by The Pished Fish, a UK brand that makes Scandinavian-inspired alcohol- and botanical- infused smoked salmon, illustrate the shift in consumer behaviour towards online shopping and the new food categories created by the pandemic.
Nestlé continues to lean into the direct-to-consumer (D2C) channel as part of its portfolio transformation strategy. This week, the Swiss food giant snapped up UK recipe kit company SimplyCook. With the changes ushered in by COVID expected to leave a...