BrewDog’s tongue-in-cheek marketing style has once again fallen foul of the UK’s advertising watchdog: with the Advertising Standards Authority (ASA) upholding a complaint against the brewer’s ‘one of your five a day’ phrase in a marketing email.
British craft brewers controlled by Japanese producer Kirin have assured drinkers that any profits from their beer will remain in the UK following an investigation into the funding of human rights abuses against Rohingya people in Burma.
Non-alcoholic beer is competing in a number of categories, from conventional beer to craft ale and soft drink, Nirvana Brewery co-founder Becky Kean tells FoodNavigator. “Ideally, in the future, it will just be seen as another style of beer.”
Alcohol-free Nirvana Brewery was born out of a love for craft beer. Three years on, demand for the category has grown ‘massively’, co-founder and director Becky Kean tells FoodNavigator: “People go crazy for it.”
It's been another busy year in the big world of beverages. From cannabis to coffee and from Coca-Cola to craft beer, we take a look at some of the key moments that have hit the headlines in 2018 - and that will continue to shape the industry as we...