Kellogg’s has moved to responsibly sourced corn for all Kellogg’s Corn Flakes sold across Europe and the UK. The claim ‘made with responsibly sourced corn’ is now prominent on all packs.
Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.