Consumers are looking online for insight but are confused by the answers they are finding ©iStock/ArtemSam

Are fragmenting attitudes to health a threat to food brands?

By Katy Askew

New research finds that consumers are increasingly confused by the numerous – and sometimes contradictory – messages about food and health. A loss of trust in traditional sources of information adds to the chaos and stands as a barrier to the development...

Consumers equate ‘free-from’ with health: EUFIC

Special edition: Free-from foods

Consumers equate ‘free-from’ with health: EUFIC

By Caroline Scott-Thomas

‘Free-from’ has become synonymous with healthy food for a large number of consumers – but how that affects shopping habits remains uncertain, according to EUFIC’s Dr Sophie Hieke.

Targeting the cool consumer

Targeting the cool consumer

Consumers are increasingly looking for products which are
inherently cool, and while clothing and footwear may be more
obviously fashionable than consumer packaged goods, marketers in
the food and drink industry are increasingly recognising...


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