Carbonated soft drinks topped the list of all packaged goods
purchased in the US this year, according to research on consumer
trends by The Nielsen Company, while strong sales for ready-to-eat
cereals stress a preference for convenience.
Consumers are increasingly looking for products which are
inherently cool, and while clothing and footwear may be more
obviously fashionable than consumer packaged goods, marketers in
the food and drink industry are increasingly recognising...