NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.
Researchers have developed a range of 10 characters, or ‘personas’, that represent future consumer groups in Norway. The goal? To help the Norwegian industry adapt to climate change and plant-based food trends, according to Nofima.
It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....
Arla Foods used to be a Danish dairy with a Scandinavian bent. Now it is global-facing, upping its R&D spend and obsessed with finding out what consumers want, rather than delivering products it thinks they want.
Nanotechnology holds great potential and is being used increasingly in food and consumer products. So far, the connotations have mostly been positive. However this promising start is now at risk of being reversed. There is a very real danger that a scare...
ADM is launching a new range of bean powders and ground cooked
beans, which are intended to make it more convenient for consumers
to include beans in their diets - and easier for manufacturers to
use them in product formulations.
Malt- and chocolate-based drinks are often seen as relatively
unsophisticated in developed markets in the west, but in many
countries, in particular in Latin America, they are big business
indeed, marketed mostly as an excellent source...
Is our future a lonely one? According to market analysts
Datamonitor - yes. The company has just released a report that
predicts by 2005 Europe will have five million more single people,
eleven million fewer people living as part...