Today's podcast rounds up two UK drinks adverts involving a Diet Coke hunk, a lawnmower and a Chinook helicopter from Coke and Heineken, which led to Advertising Standards Authority (ASA) adjudications.
BUT 'STEVIA DOES NOT WORK WELL IN COLAS': PepsiCo CEO WARNS
The Coca-Cola Company announced yesterday that it plans to launch the first Coke sweetened with stevia, in a mid-calorie offering targeting the Argentinian market, despite PepsiCo’s recent insistence that the natural plant-derived sweetener ‘does not...
Innocent co-founder Richard Reed tells BeverageDaily.com that he anticipates the brand will probably attempt to crack Latin America using Coke’s marketing muscle, before launching in the US.
DISPATCHES FROM THE 2013 INNOBEV GLOBAL BEVERAGES CONGRESS, WARSAW, POLAND
The rise of discount retailers – along German lines – will create huge challenges and opportunities in Poland’s RTD beverage market through to 2020, says the general manager of Coca-Cola Hellenic Polska.
BIG BEER HIT BY TAX HIKES, ADVERTISING & KIOSK SALES BANS
Coca-Cola Hellenic (CCH) insists its brands will continue to take market share in Russia from PepsiCo, as well as brewers hit by taxes and alcohol advertising and kiosk sales bans.
The number one global food brand is Nestlé’s Maggi range of instant soups, stocks, sauces, taste enhancers and noodles, according to Kantar Worldpanel. Unilever’s Knorr brand came second while PepsiCo’s Lay’s brand was third.
The UK Advertising Standards Authority (ASA) says it does not plan to investigate nearly 70 complaints relating to a video advert for avowedly Scottish soft drink Irn Bru, following claims that the advert is anti-English.
The Coca-Cola Company claims to have published the ‘world’s first tastable print ad’ with Middle Eastern print adverts made out of rice paper and infused with the taste of Fanta.
Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the report ‘s findings as “ridiculous”.
Uncertainties over the $2.2bn merger of AG Barr and Britvic remain, as the Office of Fair Trading (OFT) yesterday referred the deal to the UK Competition Commission, citing concerns over the closeness of Britvic brands Pepsi and Tango to Barr staples.
PepsiCo is significantly ahead of Coke in terms of the share of its UK cola sales in low or no calorie versions, the latest figures sent to BeverageDaily.com suggest.
Coke drinking is an effective first-line treatment to dissolve ‘gastric bezoars’ or indigestible masses that form in the stomach after foreign material accumulates there, according to a new Greek study.
Campden BRI and the Institute of Food Science and Technology (IFST) has launched a Europe-wide Dragons Den-style food innovation competition in the UK to inspire students pursuing a food industry career.
Coca-Cola Enterprises (CCE) CEO John Brock has taken a sideswipe at detractors of soft drink ingredients who he claims base negative comments on ‘bad science or no science’.
The global functional, allergen-free, organic and other healthy foods market will push through the $1 trillion (€770m) mark for the first time in 2017, as consumer interest in preventing illness via foods snowballs, says Euromonitor International.
Campaigners will today write to the UK Department of Health (DH) calling for strict limits on levels of 4-MEI, a chemical compound present in caramel colourings used in drinks such as Coca-Cola and Pepsi and linked to cancer in mice.
What is the world's biggest carbonated beverage company doing in a European Union satiety research project? Why, collaborating to battle obesity of course…
The Coca-Cola Company has redesigned the packaging and branding for one of its more niche brands, a premium non-alcoholic adult soft drink now only sold in Paris, but poised for a European roll-out.
Soft drink manufacturer Britvic highlighted new formats and innovation of new products in a “busy and challenging year for soft drinks manufacturers” in its industry report.
The Coca-Cola Company is striving to diversify its global packaging offer to reach as many consumers as possible, address health and affordability concerns and grow value sales.
Coca-Cola Enterprises (CCE) says it is focusing on the London 2012 Olympics to spur sales, but admits that any French soda tax could lead to retail price rises there of around 10 per cent.
There is an overriding trend within the world soft drinks market towards an overlap between categories, while economic unrest is expected to consolidate a trend towards cheaper products, according to Leatherhead Food Research.
Despite the market stranglehold of Coca-Cola and PepsiCo on the Middle East and Africa, smaller carbonates firms could still exploit a trend towards rising consumption amongst youthful populations in these regions.
UK children’s food advocates, critical of marketing tactics by soft drink makers, are calling for further restrictions on TV advertising in a bid to curb what they claim are the industry’s misleading messages to children and parents.
The Global Food Safety Initiative (GFSI) has launched a packaging safety think-tank as part of a strategy to manage the risks from food contact materials.
Sorry guys, the World Cup is not all about football. It’s about food too, and this year’s tournament should kick off a whole new debate about our sporting food culture.
Senomyx revenues increased 120 percent in the first quarter of 2010 compared to the same period last year, as three of its major collaborators simultaneously launched products using Senomyx ingredients.
Pepsi, Coca Cola, Snapple, Dr Pepper, Gatorade. Big beverage brands are household names, but while they may make up the lion’s share of revenues niche products are where the growth potential and innovation lies.
Consumers’ view of soft drink portion size depends on whether they are drinking out of a glass or a can, research indicates, but as long as the energy per portion is marked this should not pose a problem.
As food and beverage products have taken Guidance Daily Amount (GDA) labelling around Europe, awareness and understanding has been increasing, according to Coca-Cola. But debate over the best format for EU-wide labelling continues.
Thousands of food companies make and sell products; why do some become so much more successful than others? Is it luck, or is it better people? Dr Michael Lee of CPL Executive Search says individuals make all the difference – and firms need to use the...
Decocainised coca leaf extract, which has been linked to the recent alleged discovery of traces of cocaine in some samples of Red Bull Simply Cola, will not face regulatory scrutiny regarding its wider use in formulations.
Studies reporting stevia’s photo-stability in beverages, Splenda’s effect on gut bacteria, and seaweed’s potential as a salt replacer, dominated September’s headlines.
The Center for Science in the Public Interest (CSPI) has
spearheaded a group of organisations across 20 countries calling on
Coca-Cola and PepsiCo to limit soft drink marketing to help fight
obesity.
Coca-Cola and Cargill will move to introduce their stevia sweetener
product in countries where the ingredient is already approved, the
firms have confirmed.
Carbonated soft drinks topped the list of all packaged goods
purchased in the US this year, according to research on consumer
trends by The Nielsen Company, while strong sales for ready-to-eat
cereals stress a preference for convenience.
Riding the trend for natural ingredients in food and drink
products, Wild says its natural ACE beverage concept - which uses
vitamins exclusively derived from organic sources - is boosting
flagging sales in the beverage sector.
Coca-Cola will market Campbell's range of
vegetable-based juice brands in North America as it moves to
expand its presence in the non-carbonated drinks market.
Drinks giant Coca-Cola is feeling the squeeze of higher corn
prices, but the impact on its soda formulations - largely sweetened
with high fructose corn syrup in the US - remains unclear.
Two soft drink firms accused of using ingredients that could mix to
form a cancer-causing chemical in drinks plan to sign a settlement
with lawyers today, agreeing to change formulas and offer refunds.
Soft drinks firm Britvic has issued a profit warning following a 32
per cent drop in first-half profit, as demand for sugary carbonates
declines sharply.
Soft drinks firm Britvic has announced a 7.3 per cent drop in
half-year carbonates sales as a slump in the fizzy drinks market
impacts revenue and share price.
British confectionery and soft drinks giant Cadbury Schweppes may
be turning its focus to the confectionery market, if recent
speculation on a decision to sell its European soft drinks business
is fulfilled.