Coca-Cola

Diet Coke Hunk sweats on UK health and safety complaint to ASA

A WEEK IN BEVERAGE ADVERTISING: 17/7/13

Diet Coke Hunk sweats on UK health and safety complaint to ASA

By Ben Bouckley

Today's podcast rounds up two UK drinks adverts involving a Diet Coke hunk, a lawnmower and a Chinook helicopter from Coke and Heineken, which led to Advertising Standards Authority (ASA) adjudications.

World’s first stevia-sweetened Coke hits Argentina

BUT 'STEVIA DOES NOT WORK WELL IN COLAS': PepsiCo CEO WARNS

World’s first stevia-sweetened Coke hits Argentina

By Ben BOUCKLEY

The Coca-Cola Company announced yesterday that it plans to launch the first Coke sweetened with stevia, in a mid-calorie offering targeting the Argentinian market, despite PepsiCo’s recent insistence that the natural plant-derived sweetener ‘does not...

Super soup brand: Nestlé's Maggi brand of instant soups, stocks, sauces, taste enhancers and noodles was selected by Kantar Worldpanel as the top food brand

Maggi is the world’s top food brand: Kantar

By Lorraine Mullaney

The number one global food brand is Nestlé’s Maggi range of instant soups, stocks, sauces, taste enhancers and noodles, according to Kantar Worldpanel. Unilever’s Knorr brand came second while PepsiCo’s Lay’s brand was third.

ABF calls Oxfam food ethics attack ‘ridiculous’

ABF calls Oxfam food ethics attack ‘ridiculous’

By Shane Starling

Associated British Foods – worst-in-class in an Oxfam report critical of 10 food giants for essentially operating under a corporate social responsibility (CSR) “veil of secrecy” – has hit back, slamming the report ‘s findings as “ridiculous”.

Not gettin’ far with that gastric bezoar? Grab a Coke…

POSITIVE HEALTH NEWS FOR CARBONATES

Not gettin’ far with that gastric bezoar? Grab a Coke…

By Ben BOUCKLEY

Coke drinking is an effective first-line treatment to dissolve ‘gastric bezoars’ or indigestible masses that form in the stomach after foreign material accumulates there, according to a new Greek study.

UK joins prestigious food innovation competition

UK joins prestigious food innovation competition

By Rod Addy

Campden BRI and the Institute of Food Science and Technology (IFST) has launched a Europe-wide Dragons Den-style food innovation competition in the UK to inspire students pursuing a food industry career.

Global healthy foods to hit $1 trillion in 2017: Report

Global healthy foods to hit $1 trillion in 2017: Report

By Shane Starling

The global functional, allergen-free, organic and other healthy foods market will push through the $1 trillion (€770m) mark for the first time in 2017, as consumer interest in preventing illness via foods snowballs, says Euromonitor International.

Coke backs SATIN satiety project to battle obesity

Dispatches from Vitafoods Europe 2012

Coca-Cola bites into EU-backed obesity project

By Shane Starling from Geneva

What is the world's biggest carbonated beverage company doing in a European Union satiety research project? Why, collaborating to battle obesity of course…

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