Molson Coors tells the ASA its Carling British Cider need not contain British apples to be deemed ‘British’ and concedes that amount used vary between batches, with foreign fruit supplying the balance.
Merrydown, the British beverage group whose focus on adult soft
drinks has helped it overcome the declining fortunes of cider, has
agreed to a takeover by SHS, a consumer goods sales and marketing
specialist. The group hopes that...