The chocolate disruptor brand has been removed from a list of ethical chocolate companies due to ties with ‘Big Cocoa’. Tony’s Chocolonely tells FoodNavigator it deliberately works with Barry Callebaut to show full traceability is possible at scale.
From humble beginnings as a PR stunt, to becoming the biggest chocolate brand in the Netherlands, Tony’s Chocolonely is moving closer to its goal of disrupting ‘the big seven’ in chocolate. FoodNavigator hears how.