What’s the big deal? UK consumers still unsure of the importance of whole grain 30-Jan-2019 By Gill Hyslop Research by Nestlé Cereals has revealed that the majority of British adults still have a ‘limited understanding’ of whole grain and its importance.
Busy lifestyles: Global on-the-go breakfast market set to grow 46% by 2026 18-Jan-2017 By Gill Hyslop Grab-and-go breakfast products are forecast for growth as busy Western consumers continue to forgo the traditional sit down breakfast.
Timing is ‘absolutely right’ for low-sugar Cheerios, says expert 10-Feb-2015 By Kacey Culliney Cheerios has timed its low-sugar launch in the UK well because sugar is top of the agenda for consumers, says Mintel’s innovation head.