Although households on lower incomes are spending more on unhealthy food and drink than affluent households, healthier challenger brands have the potential to win over these consumers, FoodNavigator hears.
Challenger cereal brand Crispy Fantasy hits all the right buzz words. It is high protein, plant based, clean label and gluten-free. But does it have what it takes to disrupt the European breakfast category? Founders Andrea Rodrik and Raphael Nahoum tell...
Within just a few years, the ‘relatively small’ SME Oatly has transformed into a global dairy alternative brand valued at $2bn. UK General Manager Ishen Paran shares the disruptor’s ‘rocket ship’ journey.
Piccolo is countering falling baby food sales in the UK as a whole by successfully tapping into the desire for ‘truly organic’ baby products from consumers prepared to pay a premium for it.
Pre-COVID, food entrepreneurs were reluctant to outsource to service providers. But a ‘change in mindset’ has occurred, according to Young Foodies’ Thea Alexander, meaning founders are increasingly comfortable relinquishing control.
COVID-19 has accelerated food trends that were already on the rise prior to lockdown. So how can entrepreneurs best capitalise on these trends to attract early-stage funding? And in a growing field of competitors, how can investors pick the right horse?
The impact of COVID-19 on retail and food-to-go channels has challenged many food businesses. Yet challenger brands and start-ups with an agile mindset can use the crisis to their advantage, say a panel of experts.
Young Foodies, a community for small and medium-sized food brands, is launching a new direct-to-consumer sales channel, Mighty Small. It is hoped the innovation will help smaller brands who have seen their shelf space squeezed during the COVID-19 crisis.
Small and medium sized food brands who have benefited from the diversification of the grocery aisle in recent years are now feeling the squeeze as the unprecedented coronavirus crisis sweeps Europe – and the world.
Coronavirus and Brexit are today’s biggest challenges for food makers, while online shopping continues to open the door for disruptive brands in grocery, Mission Ventures co-founder Paddy Willis tells FoodNavigator.
M&A advisory groups have pointed to a drop in UK deal making in the food and beverage sector this year. Uncertainty around Brexit has complicated the picture but interest in tapping into ‘revolutionary brands’ that meet changing consumer expectations...
