Kellogg has cut prices of its single-serve cereal bars in the UK by 29% which could make them competitive amid waistline woes and catapult the brand out of the breakfast aisle, an innovation expert says.
Using wheat gluten as a texturiser in cereal bars can produce products high in protein that are fit for the healthy snacking market, according to ingredients firm Tereos Syral
On the back of growing demand for healthier snacking products,
cereal snacks are luring consumers away from traditional
indulgences such as crisps and confectionery - prompting snack
makers to diversify to keep up with the trend.
UK company Multiple Marketing has developed a new range of
functional cereal bars in an attempt to cash in on the increasing
demand for nutritionally beneficial and innovative wellness
products that deliver functional health benefits.
Cereal bar makers looking to slash carbohydrate and sugar levels
could find the solution in a new 'rebalance system' from sweetener
supplier Tate & Lyle, the company claims, writes Lindsey
Partos.
