Campbell Soup Company

Premier Foods has reorganised its commercial division

Premier Foods launches three new business units

By Laurence Gibbons

Premier Foods has launched three new ‘Strategic Business Units’ (SBU’s) in a bid to strengthen its focus on major growth opportunities and develop more agile ways of working.

Professor: Across the board sodium reduction is needed

Sodium: Campbell u-turn a cautionary tale, say branding experts

By Elaine Watson

While Campbell Soup’s reduced sodium u-turn pales into insignificance when compared with the New Coke debacle, it should serve as a cautionary tale for all food manufacturers embarking on reformulation work, according to marketing experts.

Campbell back on track

Campbell back on track

US soup company Campbell Soup Co. on Tuesday said a year-old plan
to revive its sluggish $2 billion (€2bn) retail US soup business
was on track, but it declined to give earnings guidance for the
fiscal year that starts in August.


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