BrewDog’s tongue-in-cheek marketing style has once again fallen foul of the UK’s advertising watchdog: with the Advertising Standards Authority (ASA) upholding a complaint against the brewer’s ‘one of your five a day’ phrase in a marketing email.
The UK’s advertising watchdog has told maverick Scottish craft brewer BrewDog to rein in use of its ‘F**k you CO2’ tagline when advertising its new carbon negative status.