The Broadcasting Authority of Ireland (BAI) is considering implementing rules that will see three quarters of breakfast cereals banned from advertising on children’s television programmes, according to the Irish Breakfast Cereal Association (IBCA).
Adding alginates or guar gum to baked goods and breakfast cereals
could be one way to increase the satiety these products provide,
allowing consumers to feel full longer, according to food
scientists at the University of Maine.
The low-carb trend and a general move towards healthy eating, plus
the ongoing search for convenience and ease-of-use were the three
factors that shaped the US breakfast market in 2004, according to a