Breakfast Cereals

'After all we are navigating through what I think you would all agree continues to be an extremely challenging operating environment,' said Steve Cahillane, CEO of Kellogg Company. Pic: GettyImages/BBuilder/Kellogg

Kellogg CEO hints at inevitable price increases

By Gill Hyslop

Steve Cahillane said the breakfast cereal giant – which so far has essentially avoided hiking prices – is finally expecting to crumple amid worsening inflation, lingering supply chain disruptions, a workers’ strike, a plant fire and the war in Ukraine.

An advertising ban on HFSS foods could result in a £3bn loss for the food industry. Pics: GettyImages/Eskemar/Suradech 14/happy_lark

£500m at risk if promotion ban on HFSS bakery and snacks goes ahead

By Gill Hyslop

The predictive analytics provider told BakeryandSnacks the UK savoury snacks industry stands to lose £381.1m, while the bakery sector is at risk of losing £143.4m should the government’s injunction on advertising products labelled as high in fat, sugar...

Hot cereals represented 13.2% of the UK category and was worth £211m ($341m) in 2013

UK breakfast boom? Hot cereals up 17.9% in 2013

By Kacey Culliney

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.

Ireland's broadcasting authority is proposing banning commercials during kids' programmes that promote high fat and high sugar products

75% of breakfast cereals face kids TV ad ban in Ireland, says IBCA

By Oliver Nieburg

The Broadcasting Authority of Ireland (BAI) is considering implementing rules that will see three quarters of breakfast cereals banned from advertising on children’s television programmes, according to the Irish Breakfast Cereal Association (IBCA).

Cereals take the biscuit

Cereals take the biscuit

Consumers who choose to start the day with one of the new
generation cereals found on the supermarket shelves today might as
well be eating a slab of chocolate cake, claims UK independent
body, the Food Commission, this week.

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