WK Kellogg Co CEO’s controversial suggestion of Frosted Flakes for dinner has triggered a fracas from all sectors. The breakfast cereal sector is also dealing with reports that its fortification of niacin (a common B vitamin) is more damaging than helpful...
General Mills eked out low single-digit sales gains in the first quarter thanks in part to higher prices pushed through late in fiscal 2023 to offset inflation, but the gains cost the company volume and market share as consumers become “increasingly cautious,”...
As Kellogg Co. moves forward with spinning out its $2.7bn iconic cereal business under the new WK Kellogg Co., it is embracing a three-prong strategy that will enable it to rebuild market share lost in recent years and seize a larger portion of the $10.4bn...
Fairlife – the Coca-Cola Company’s latest billion dollar retail brand – has [unintentionally?] underscored the argument Kellogg Company presented to the High Court in April over the UK government’s HFSS regulations: that consumers drink milk with their...
Missing breakfast is “associated with a significantly increased risk of mortality from cardiovascular disease”, according to a new study published in the Journal of the American College of Cardiology.
Cereal Partners Worldwide, a joint venture between General Mills and Nestlé, has announced it will further reduce the sugar content in its Nestlé-branded cereals in the UK over the next year.
WASH, the World Action on Salt and Health, has hit out at discrepancies in the sugar and salt levels found in the same cereal brand sold in different countries.
Sugar content has risen in a fifth of UK ready-to-eat breakfast cereals since 2012 with the largest spikes coming from retail own brands, finds Action on Sugar research.
The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.
Dispatches from IFT 2014: 8-minute insight from Mintel innovation directors
The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives, so how can manufacturers step up to compete and stimulate often dwindling sales?
Breakfast biscuit makers should reduce sugar and calorie content and develop healthier variants if they want to secure continued growth, says Euromonitor International.
Mascots on breakfast cereals that gaze directly into a consumer’s line of vision can spark trust; findings that researchers say could be used to fuel growth of better-for-you lines.
Kellogg has cut prices of its single-serve cereal bars in the UK by 29% which could make them competitive amid waistline woes and catapult the brand out of the breakfast aisle, an innovation expert says.
Cereal majors Kellogg and Cereal Partners Worldwide (CPW) are reviewing the UK Department of Health’s (DoH) front-of-pack voluntary labeling scheme, but one nutrition policy expert says they will never sign.
Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.
The Broadcasting Authority of Ireland (BAI) is considering implementing rules that will see three quarters of breakfast cereals banned from advertising on children’s television programmes, according to the Irish Breakfast Cereal Association (IBCA).
UK consumer advocates Which?, evaluating sugar levels in breakfast cereals, claim manufacturers need to better inform busy parents and other consumers about the ingredients in their cereals, claiming that traffic light labelling is the most blatant way...
Pressure to ensure customer taste preferences are continually met for leading breakfast cereal brands is a hindrance to achieving minimal salt levels, and an sector wide push is required to achieve this objective, claims Kellogg.
The US breakfast cereal market is "moving very slowly", as
manufacturers in this sector continue to face challenges such as
low brand loyalty, market saturation and increasing competition
from other channels, says Mintel.
Despite repeated pledges to tackle the problem, many of the big
brand breakfast cereals on supermarket shelves in the UK still
contain excessive levels of sugar, salt and fat, according to new
research from the Consumers' Association...
Convenient breakfast cereals, soluble Spanish coffee, snacks you
can eat with one hand and confectionery bubbles all feature in
Mintel's latest monthly round up of new product innovation.
![The breakfast biscuits sector needs healthy innovation to secure future growth, says Euromonitor International. BelVita [pictured] kickstarted the market.](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/7/8/4/9/1789487-1-eng-GB/Euromonitor-Breakfast-biscuits-threatened-by-health-concerns.png)
