Pressure to ensure customer taste preferences are continually met for leading breakfast cereal brands is a hindrance to achieving minimal salt levels, and an sector wide push is required to achieve this objective, claims Kellogg.
The US breakfast cereal market is "moving very slowly", as
manufacturers in this sector continue to face challenges such as
low brand loyalty, market saturation and increasing competition
from other channels, says Mintel.
Despite repeated pledges to tackle the problem, many of the big
brand breakfast cereals on supermarket shelves in the UK still
contain excessive levels of sugar, salt and fat, according to new
research from the Consumers' Association...