Bread

Better off as a brand owner: Warburton said he wanted to have 'power and influence' when he walked into Phil Clarke's office

Horsegate caused by ‘more for less’ culture: Warburtons

By Michael Stones

The horsemeat scandal was caused by “a more for less” culture in the food supply chain, which highlights the benefits of manufacturing branded products compared with own-label, said Warburton’s boss Jonathan Warburton.

The Union flag packaging will run across three Hovis Soft White brands from April to promote the shift back to British wheat

Hovis back to sourcing British wheat

By Kacey CULLINEY

Premier Foods has recommenced sourcing British wheat for its Hovis brand but cannot bring back its ‘100% British wheat’ pack claim due to continued uncertainty, it says.

French firm adds five new bread mixes to its Campasine range

Europain 2014

Philibert Savours CEO: Organic cuts my world in two

By Annie Harrison-Dunn

Philibert Savours CEO said a new organic variety in the firm’s Campasine bread mix line may offer value-added possibilities and be closer to his own ethos, but the firm must provide something for everyone’s budget.

“Looking at the corporate approach to clean label, does it make sense to make clean label Wonder Bread? Or any other brand that’s been around for a long time that might not have a clean label type of heritage?

Insights from Baking Tech 2014

Clean label: The shopper will define it with dollars

By Maggie Hennessy

While manufacturers faced renewed pressure to clean up labels following recent media attacks on the dough conditioner azodicarbonamide and artificial preservatives, far less attention has been paid to what these ingredients are actually being replaced...

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