Bread

The Real Bread Campaign was left 'disappointed' by the ASA's lack of action. © iStock

B2B firms know artisan doesn’t mean….well, artisan, says ASA

By Niamh Michail

An advert for a bread mix that promises “an easy way to make sour dough and artisan breads” is not misleading because it targets B2B firms who know the end product will be ‘artisan-style’, says the UK’s advertising watchdog.

Egypt’s wheat import dispute continues, with mixed messages on fungal infection rates sparking panic about cancer-causing bread, as a currency devaluation puts strain on food prices.(© iStock.com)

Egypt wheat row turns toxic

By Will Chu

Egypt’s wheat import dispute continues, with mixed messages on fungal infection rates sparking panic about cancer-causing bread, as a currency devaluation puts strain on food prices.

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