Birds Eye

WATCH: How Birds Eye grows, harvests, and processes its frozen peas

13-Sep-2023 By Flora Southey

FoodNavigator visits Birds Eye during harvest season to learn how the company works with partners to cultivate, harvest, and freeze its peas for the UK market.

Peas picked to frozen in 150 mins: Behind the scenes at Birds Eye’s ‘just in time’ operation

31-Jul-2023 By Flora Southey

At peak production, Nomad Foods-owned Birds Eye UK can produce 48 tonnes of frozen peas per hour. FoodNavigator visits its Yorkshire operation to see how ‘sweet and tender’ peas are produced for the masses within just 150 minutes, from field to freezer.

Strong Roots builds plant-based scale for elevated convenience, not meat mimicry

21-Jul-2022 By Oliver Morrison

Strong Roots plans to be available for 10% of the global population in five years to bring its ‘simple real food’ to the masses.

Nomad Foods calls for innovators to help expand use of mussel meat, develop paper-based packaging for frozen foods, and create ‘clean label’ methylcellulose alternatives

14-Apr-2022 By Flora Southey

Frozen food giant Nomad Foods has launched an Open Innovation Portal, inviting academics and SMEs to share ideas that could be scaled to ‘shape the future of food’.

Increased focus on nutrition among shoppers offer golden opportunity for food brands, claims Birds Eye

13-Jan-2022 By Oliver Morrison

A new report from Birds Eye outlines the efforts it has made to improve the nutritional health credentials of its products.

How Birds Eye UK has doubled sales in frozen food: 'The stars have aligned for the category'

02-Dec-2021 By Katy Askew

Innovation, acquisitions and a focus on ‘hero products’ that keep consumers coming back to more have allowed Birds Eye UK – part of Nomad Foods – to double in size since 2016. FoodNavigator caught up with General Manager Steve Challouma to learn more...

Nomad and BlueNalu tie-up scouts cell-based seafood sales in Europe: ‘We have a responsibility to protect fish stocks for generations to come’

15-Sep-2021 By Flora Southey

Europe’s largest frozen food company has teamed up with cultivated seafood start-up BlueNalu to explore the introduction of cell-based seafood products to Europe. Nomad will bring a ‘wealth of expertise in fish and seafood’ to the partnership, CEO Stéfan...

Nomad and WWF tie-up champions ‘nature positive’ vegetable production across Europe

18-Mar-2021 By Flora Southey

Frozen food company Nomad Foods has announced a partnership with World Wide Fund for Nature (WWF) that aims to reduce the environmental footprint of farming, with new on-pack communication rolling out in Belgium, Portugal and Spain next month.

What does 2021 and the ‘new normal’ have in store for seafood?

10-Feb-2021 By Flora Southey

In the UK, 2020 saw frozen fish sales surge in retail, while premium seafood struggled to find its way onto restaurant diners’ plates. What do experts predict for the post-COVID ‘new normal’? And how can brands make the most of this changing retail landscape?...

The rise and rise of frozen fish: Birds Eye talks coronavirus, freezer sales, and doubling e-commerce demand

05-Feb-2021 By Flora Southey

The COVID-19 pandemic has significantly changed consumer behaviour in retail, according to Steve Challouma, General Manager UK at Nomad Foods-owned Birds Eye. “We’ve observed an acceleration of growth in the frozen category, of which frozen fish is a...

Nomad Foods predicts permanent shift toward frozen produce

07-Aug-2020 By Oliver Morrison

Nomad’s latest financial results illustrate the consumer shift to the frozen food category amid the COVID lockdowns.

Nomad Foods reports £392M loss as empire grows

27-Aug-2015 By Alice Foster

Nomad Foods, the new owner of frozen food company Iglo Group, has reported a £392M loss in the six months to June 30 as the investment firm eyes other potential acquisitions.