Bagel

Mintel research manager Chris Brockman says there is plenty of room for growth in the thins category across Europe

Can ‘thins’ save a dwindling packaged bread sector?

By Kacey Culliney

‘Thins’ have taken off in the US and Canada with bread, bagel and even tortilla varieties offering less calories for the health-conscious consumer, and it’s an area that holds great promise for Europe, says Mintel.

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