The battle for Allied Domecq looks set to begin with news that
Constellation Brands, the world's biggest wine company, is
considering launching a rival bid to the £7.4 billion offer tabled
by Pernod Ricard, reports Chris Mercer.
Allied Domecq, the world's second largest spirits producer, has
teamed up with Parmalat UK to launch a range of premium dairy
desserts featuring three of its brands - Malibu, Tia Maria and
Harveys Bristol Cream.
The Fruja liqueur brand is to be rolled out across the US after
successful trials in selected markets there. Produced by Allied
Domecq unit Hiram Walker, the brand is designed to meet demand for
fruity new flavours in the fast-growing...