How Weetabix Original plans to get to Net Zero by 2050: ‘It’s not a quick and easy thing to do’ 14-Dec-2022 By Flora Southey Weetabix Food Company has committed to producing a zero-carbon box of Weetabix Original breakfast cereal by 2050. John Petre, supply chain, procurement and technical director at the Weetabix Food Company, explains how.