In a move against greenwashing, the European Commission is proposing common criteria to stamp out vague, misleading, or unsubstantiated environmental claims.
The European Consumer Organisation (BEUC) is calling for an ‘outright ban’ of carbon neutral claims for food and drink in Europe, claiming they confuse and mislead shoppers. FoodNavigator asks the Carbon Trust to weigh in.
Some food and beverage start-ups are claiming carbon neutrality by offsetting their emissions. Others are setting their sights on net-zero, and forgoing the ‘carbon neutral’ claim. FoodNavigator hears who is doing what and why.
In a world first, a baby formula production site is to be certified carbon neutral by the Carbon Trust. Dairy giant Danone, which operates the Wexford, Ireland facility, tells us how it ‘managed to successfully decouple’ the site’s CO₂ emissions and productivity.