Supporting gut bacteria and bowel health may not be the most appealing claims to market on-pack, but ingredients experts say consumer perceptions can be changed – if they haven't already.
If the gut is in fact the ‘first brain’, it makes sense to nourish it. From prebiotics to postbiotics, FoodNavigator hears how and why F&B players are innovating with gut health and immunity front-of-mind.
In a near-post pandemic world, consumers want more than ‘healthy’ food. From ‘gut health-supporting’ to ‘immunity-boosting’, terminology must catch up, argues CEO and co-founder of Tastewise Alon Chen.