Natural and clean label

Mintel: Natural and clean-label trend still driving NPD

Mintel: Natural and clean-label trend still driving NPD

By Elaine Watson

While shoppers’ enthusiasm for low-fat, low-sugar or low-calorie claims (‘minus’ claims) or added functional ingredients claims (‘plus’ claims) has waned; their interest in natural claims has continued to grow, according to Mintel.

Spirulina faces legal questions

Spirulina faces legal questions

By Elaine Watson

Spirulina, the blue colour from algae used in Nestlé’s Smarties, is one of 10 substances used to colour food that faces an uncertain future as its legal status is scrutinised.

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