Marketing

Danone Actimel: Now reformulated with vitamins B and D in some countries, which are backed for immune claims, whereas probiotics are not (yet)

EU immunity health claims: Reformulate or reposition to win growth

By Diana Cowland

Europe’s new health claim laws are the strictest in the world, with only the most strongly backed nutrient-health associations permitted on-product and whole sectors enraged about stripped comms tools. But immunity claims have fared better than most,...

Meat substitutes are on the up in the UK

Red meat health concerns drive UK meat-free market

Health concerns about the consumption of red meat are the top driver for a booming meat-free market in the UK, which has grown 20% over the past five years, according to market research organisation Mintel.

Most viewers would know Quorn was meat-free, ASA said

UK Quorn ads not misleading, rules ASA

By Caroline Scott-Thomas

Most UK consumers would recognise Quorn as a meat-free product, and advertisements for Quorn sausages, burgers and other products therefore do not need to specifically say that they do not contain meat, the UK Advertising Standards Authority (ASA) has...

Market researcher: Naturalness is a key consideration for industry

Market researcher: Naturalness is a key consideration for industry

By Caroline Scott-Thomas

Consumer demand for ‘more natural’ foods and beverages continues to grow – and food manufacturers are responding by highlighting naturally derived ingredients and the natural credentials of new products, according to market researchers at RTS (Research...

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