Marketing

Some consumers may see ‘low fat’ labels as a licence to overindulge

Cognition controls consumption

By Rick Pendrous

New satiety research has suggested that the way we think about the food we eat may play an important role in how much we consume and whether we feel full or not after eating it.

What flavor is red? That may depend on where you're from...

Packaging affects potato chip taste: Study

By Jane Joseph

A new study, which reveals how potato chip packaging affects taste, will help brand owners tailor their products to consumer preference, says author Professor Charles Spence.

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