Marketing

Consumers are looking online for insight but are confused by the answers they are finding ©iStock/ArtemSam

Are fragmenting attitudes to health a threat to food brands?

By Katy Askew

New research finds that consumers are increasingly confused by the numerous – and sometimes contradictory – messages about food and health. A loss of trust in traditional sources of information adds to the chaos and stands as a barrier to the development...

What will the supermarket of the future look like? ©YiuCheung/iStock

What trends will shape grocery retail in 2018?

By Katy Askew

From immersive retail experiences to demand for hyper-local sourcing, FoodNavigator takes a look at the top five trends that will shape grocery retailing in 2018.

© GettyImages

What is attracting rich Brits to hard discounters?

By Niamh Michail

High income households in the UK are just as likely to shop at hard discounters as lower income ones. But what is luring well-off consumers to the neon-lit aisles of Lidl and Aldi, and what does it mean for branded products?

©iStock/

EU Pledge vows to keep pace with kids’ food marketing

By Will Chu

Arla Foods’ has become the latest food manufacturer to join the EU Pledge - an initiative that promotes responsible food marketing to children that already boasts Nestlé, Unilever, Mondelez, Mars and Coca-Cola among its members. But with the Danish dairy...

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