Marketing

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What is attracting rich Brits to hard discounters?

By Niamh Michail

High income households in the UK are just as likely to shop at hard discounters as lower income ones. But what is luring well-off consumers to the neon-lit aisles of Lidl and Aldi, and what does it mean for branded products?

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EU Pledge vows to keep pace with kids’ food marketing

By Will Chu

Arla Foods’ has become the latest food manufacturer to join the EU Pledge - an initiative that promotes responsible food marketing to children that already boasts Nestlé, Unilever, Mondelez, Mars and Coca-Cola among its members. But with the Danish dairy...

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Should Europe follow in UK footsteps with childhood obesity strategy?

By David Burrows

As the UK’s childhood obesity strategy turned one last week, health campaigners lined up their critiques of the first 365 days. However, the government managed to sidestep any bad press by announcing an expansion of the plan’s focus (from sugar content...

Danish Crown CEO Jais Valeur is excited by the opportunities in e-commerce

Danish Crown CEO on the 'perfect' Chinese market

By Oscar Rousseau

Danish Crown has tapped into China’s booming e-commerce market as it boasts the “perfect combination” of factors needed to fuel economic growth, CEO Jais Valeur exclusively told this site.

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Interview

How food innovators can leverage e-commerce to drive NPD

By Katy Askew

Food manufacturers are often unsure of how to integrate e-commerce objectives into their models but, when done right, it can be a boon for innovation, sales and marketing, Nick Kirby, Bridgethorne’s e-commerce director, tells FoodNavigator.

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