Nestlé's Battle of the Breakfasts ad campaign has stirred up controversy

Nestlé hits back at cereal ad critics

By Rod Addy

Nestlé UK has responded to critics of its cereal advertising that are claiming it contravenes Advertising Standards Authority rules, claiming the ASA has given the campaign the thumbs up.

Nutritionists, dietitians react to Tesco's traffic light labels

Experts react to Tesco traffic light move

By Rod Addy

Nutritionists and dietitians had mixed reactions to Tesco’s UK decision to move to nutrition labelling combining Guideline Daily Amounts (GDAs) with traffic light coding flagging up key nutrients.

Sugar and fat content in cereal bars on a par with coke and biscuits, study finds

Cereal bars: The sugary truth

By Kacey Culliney

Leading cereal bar brands are high in sugar, saturated fats and calories, with one product containing more sugar than a small can of Coke, finds new research.

Price, taste and brand overrule nutrition labelling

Price, taste and brand overrule nutrition labelling

By Rod Addy

Price, taste and brand overrule nutrition labelling when it comes to what makes consumers buy one food and drink product over another, according to fresh research from the European Food Information Council (EUFIC).

UK watchdog ‘O-Kays’ Unilever healthy oil campaign

UK watchdog ‘O-Kays’ Unilever healthy oil campaign

By Shane Starling

The voluntary UK watchdog has backed a TV campaign for Unilever Flora Cuisine that was challenged over claims the omega-3 imbued cooking oil contained, “45% less saturated fat than olive oil".

Focus on cognitive health claims intensifies

Focus on cognitive benefits builds

By Rod Addy

Interest in cognitive benefits and claims is building in the food industry, with continued work to strengthen the science behind them, according to a leading nutritionist.

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