Food brand mascots advertised to children can spark long-term brand loyalty and biases – a strategy that could be used to benefit public health but one that could also fuel public concern, warn researchers.
Philibert Savours CEO said a new organic variety in the firm’s Campasine bread mix line may offer value-added possibilities and be closer to his own ethos, but the firm must provide something for everyone’s budget.
British Sugar has welcomed the WHO’s continued recommendation that added sugars should account for less than 10% of total calories – although it has said it is concerned about advice to reduce this to 5%.
Recommendations to replace saturated fat with carbohydrates or polyunsaturated fat are “severely challenged” and should be revised, claims an editorial published in Open Heart, a new journal from the BMJ Group.
The Committee of European Sugar Users (CIUS) has called on EU member states and the Commission to take adequate measures to avoid sugar shortages and guarantee a sufficient stock level at the end of this business year.
MOVE FOLLOWS RECENT UAE STEP TO BAN SUPERSIZE SODAS
Sugar has had a bad press recently, especially after campaign group Action on Sugar formed to tackle ‘hidden’ sugars in processed foods last month – but sugar industry proponents claim it should not be singled out as a leading culprit in the obesity crisis.
UK adults drastically underestimated sugar levels in fruit juices and smoothies by 48% on average and significantly overestimated content in energy drinks and CSDs says a hard-hitting comment in The Lancet.
A Channel 4 Dispatches programme to be aired in the UK this evening is to accuse scientists advising health ministers on sugar of a conflict of interest due to funds some receive from the food industry.
Food manufacturers, retailers and consumers are walking “blindly” into an obesity epidemic, independent nutritionist Dr Carrie Ruxton has said following a report outlining the UK’s soaring gout problem.